Search Engine Optimization
 
SEO means Search Engine Optimization. It is the method of analyzing and constructing individual web pages, as well as entire sites, so that they can be discovered, analyzed, and then indexed by various search engines.

SEO can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software.

Let’s consider a few facts of SEO.
  • When people surf the internet, they are usually looking for some particular information.
  • Very few people will look beyond page 2 of the search results returned.
  • Whatever niche or market you are in there is going to be competition.
  • your website isn't on page 1, your competition stands a far better chance of getting the sales.
  • So, if you wish to run any form of online business, your most important role in life is to get identified by the major search engines. SEO is really the only way to do that.

Why is this important?

Consider what it would be like if no one could easily find your place of business, or even your telephone number. Most businesses could not continue for long in such a situation.

The same thing can happen with your web site if people cannot easily locate it. Traffic volume, if it existed at all, slows to a crawl. Potentially valuable customers never even know you are there.

"Wait!" you say. "I had a web site created, and the address is included in all of our advertising. Why wouldn't people be able to find it?" Certainly, existing customers or those who are already familiar with your company should be able to find your site without any great difficulty, but this may not be the case.

Can you be sure that every potential customer has been reached by your advertising? What about the people who don't read the magazines or newspapers where you chose to place advertisements?

So, what about the search engines? Those people could just enter a few words into a text box, click a button, and voila! There is a link to your web site. Aren't search engines wonderful?

Yes, search engines can be wonderful, and the scenario above can happen, but not without some work. This is where SEO comes in. LOXIANS helps you to do that efficiently and effectively.
 
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